S&M Logistic, a leader in the transportation industry, faced the challenge of rising operating costs and the need to respond quickly to offers from transportation exchanges. To increase efficiency, the company implemented a cutting edge solution, the RAVI application, which automates the process of finding and responding to customer inquiries.
With this technology, shippers can focus on optimizing routes and profitability of orders, while the system in the background takes care of responsiveness and maximizing the chances of getting the best deals.
The case study shows how intelligent automation has allowed S&M Logistic to achieve better business results and increase competitiveness in the transportation market.
The transportation and shipping industry has been struggling for years with increasing competition, rapidly changing fuel prices and high customer demands. In the era of digitization, transportation companies must adapt to a new reality in which responsiveness and operational efficiency are crucial.
The biggest barriers to digitizing the transportation sector are:
To compete effectively in the market, companies need to invest in technologies that automate shipping processes and increase operational efficiency. This is the approach S&M Logistic has taken, implementing the RAVI application, which has changed the way transport orders are obtained and processed.
S&M Logistic, a key player in the full-service transportation and freight forwarding industry, like most companies in the sector, has faced the challenges of rising operating costs and pressure to maintain competitive rates. In a dynamically changing market, it has become crucial to acquire the most profitable cargoes that will ensure an adequate level of revenue and continuity of fleet operations.
Although the company has a base of regular customers, it obtains a significant portion of orders through transportation exchanges. In this business model, response time is critical - often the first to respond to a customer inquiry is the one who wins the contract. To increase their efficiency, S&M Logistic's freight forwarders manually searched transportation exchanges and responded to new offers. However, this process was time-consuming, involved valuable human resources and required automation.
WiseOn proved to be a partner that not only provided the technology, but also comprehensively analyzed S&M Logistic's business processes. The first step was a diagnostic workshop, during which WiseOn consultants analyzed the work of all the company's departments. This made it possible to identify areas where technology can significantly improve operations, as well as to identify solutions that can be implemented at minimal cost.
Automating the process of finding and responding to exchange offers became a top priority. This is how the RAVI (Route and Vehicle Intelligence) application was created, whose key functionalities include:
✔️ Defining advanced filters according to the shipper's preferences (route, vehicle parameters, price per kilometer, etc.)
✔️ Automatically sending inquiries to customers based on available offers
✔️ 24/7 operation - monitoring exchanges in real time and sending personalized responses immediately
Key technological aspects:
The RAVI application combines proven technologies that ensure stability, speed of operation and ease of implementation. This allows shippers to focus on optimizing their work while the system runs reliably in the background.
The application engine was built in Java, which ensures high performance and the ability to easily integrate with other systems. The application runs on a PostgreSQL database, which enables fast processing of a large number of transport offers.
The user interface was created on the Bubble.io platform, which allowed for instant implementation of the system at minimal cost. This allowed S&M Logistic to quickly test the solution and adapt it to the real needs of users.
The database structure allows in-depth analysis of shippers' activities. Based on the collected data, it is possible to identify the best strategies for acquiring cargo, optimize prices and improve the effectiveness of responses to offers.
The application runs in web browsers on computers and mobile devices. This allows shippers to monitor bids and manage processes anywhere, without having to install additional software.
The first version of the RAVI application was implemented after just three weeks of work. The effects were immediate and confirmed the potential of the solution.
📌 Key benefits:
✔️ Automation of the process of finding and responding to bids, which has relieved the burden on shippers
✔️ Ability to win more profitable cargo through time advantage
✔️ Digitization and streamlining of workflows
📊 Results in numbers:
📊 6000 email inquiries sent
📊 25% efficiency in finalizing inquiries into contracted transport
📊 20% greater efficiency of shippers
📊 10% better rates
📊 100% faster response to quotes
📊 20% reduction in operating expenses
The RAVI application has proven that technology can provide a competitive advantage in the transportation industry. S&M Logistic views the system as an "intelligent assistant" for shippers, which significantly improves their work.
📌 Plans for the future:
✔️ Using artificial intelligence to analyze the market and optimize business decisions
✔️ Integration with additional transportation exchanges to better match quotes
✔️ Continue to develop functions in close cooperation with users to ensure practicality and efficiency
✔️ Support in the form of an intelligent assistant that will speed up and facilitate work in the system
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S&M Logistic, a leader in the transportation industry, faced the challenge of rising operating costs and the need to respond quickly to offers from transportation exchanges.
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